Spotify says Apple’s move to offer cheap and subsidised music plans has undercut the market and made audio streaming less competitive. Regulators in Europe have been investigating a complaint from Spotify about Apple’s music service for several years. Apple customers can also access the audio platform through a larger bundle of the company’s services. As economic conditions worsen, Australian Prime members, equipped with access to a large music and podcast library, may opt to cancel Spotify subscriptions to save money.Īpple offers its Apple Music service to Australians for $13 a month. Spotify (3.3 million subscribers) and video streamer Netflix (6 million) were the only two subscription services with more Australian members, according to the presentation.Īmazon’s aggressive play on the music front may spook Spotify most, which charges Australians $12 a month for its basic tier. “We can’t wait for members to experience not only a massively expanded catalogue of songs, but also the largest selection of ad-free top podcasts anywhere, at no additional cost to their membership.”īut the global move may also catch the attention of regulators in some of the company’s biggest markets, which have grown uneasy about how US tech giants can cross-subsidise services to dominate rivals. “We continue to innovate on behalf of our customers, and to bring even more entertainment to Prime members, on top of the convenience and value they already enjoy,” Amazon Music vice president Steve Bloom said.
Taylor Swift will be among the artists whose music will be free to Amazon Prime members. The company said Prime members would also get Amazon Music’s original podcasts ad-free. Millions of Australians who subscribe to Amazon Prime will soon get access to a full music and podcast library for no extra cost in a bold move that could erode the dominance of Spotify and Apple in audio streaming.Īmazon said on Wednesday the company’s audio streaming service, known as Amazon Music, would increase the number of songs available to Prime members to 100 million titles.
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